Submersive teamed with Lionsgate Premiere to promote SHE’S FUNNY THAT WAY, their first theatrical and VOD release, organizing exclusive content features, interviews and reviews on a combined 140 sites. Coverage highlights include:
• Coordinated 7 exclusive content premieres, including a trailer premiere on Apple Trailers, a poster premiere on Coming Soon, exclusive character memes on PopSugar, and exclusive clip premieres on Entertainment Weekly, Fandango, IMDb, and People.com
• Submersive set up 15 interviews for director Peter Bogdanovich, including WTF with Marc Maron and The Treatment with Elvis Mitchell
• SHE’S FUNNY THAT WAY premiered in the #3 comedy film spot on iTunes, topping multiple wide-releases from major studios, and was a financial success for Lionsgate Premiere
